While the saying goes “Eating is a necessity, but eating intelligently is an art.” We bring you the best solution to eating right every single day and that too at the comfort of your home.

Given the statistics of the current situation of eating habits among the Dubaiites, only 1 in 3 people have a habit of including fresh fruits and vegetables to their daily diet; The rest of them rely on high – calorie foods every day, making it a national epidemic and a major reason for concern.

Overcoming a similar situation, Alex Sfeir, the man behind Food4life, found an amazing solution to cater different sectors of the society, by providing freshly produced and personalized organic goodness for each and every one, right at their doorstep.

Here is what Alex Sfeir had to say when we asked him to tell us about how this amazing concept took life in Dubai, and how does he plan to make it big.

I was once a victim of a hectic and stressful lifestyle, given my demanding job as a luxury retail sales manager. My constant negligence towards a healthy lifestyle, led me to be exhausted, sick and unmotivated. It was that day that I decided to take matters into my own hands and take drastic measures to change my lifestyle that in turn transformed my life completely.

The solution was simple: Eating healthy. It didn’t take me long to realize that starting my day with fruits resulted in an exceptional change in not just my body, but the mood, energy, and productivity levels as well.  I was so happy with this change that I decided to pass it on to my team, by bringing them fresh fruits every morning, instead of the usual donuts and baked goods for breakfast.

It is now my goal to help everyone in the UAE, across all homes and offices to live a healthier and happier life by adding healthy boxes of goodness, right at their doorsteps!

It is proven and tested by the experts that adding Fruits and Vegetables to your daily diet help destroy the free radicals in your body that can severely damage your health; and by making sure you are having an authentic ORGANIC PRODUCE, you can be assured that you are avoiding injected chemicals to your body, that damage its functions and overall balance. Organic produce works as an incredible immune booster, a natural medicine, which will lessen the chances of you falling ill and make you feel energized and refreshed every day.

Food4Life boasts to be 100% fresh and handpicked. The contents of the box change every week and have a seasonal organic produce that comes only from prime European certified farms.


It is simple. All you have to do is follow 3 easy steps –

  1. Choose a Box – With an array of options to choose from, everyone gets to choose their own box, which is a combination of different sources of nutrients; based on your requirement. Right from your personalized Vitamin Bio Box, A Green BioBox, A Couple Bio Box to Vegan and tropical options; Food4life has it all.
  2. Register/Login – After you have picked your box, you get to select the frequency, quantity, day and preferred time of delivery. The process before the checkout is simple. All you have to do is register yourself or login (if you are already a member) and Voila! your box will be scheduled for a delivery, every week or every 2 weeks
  3. Get it Delivered – Anywhere and Anytime! Once you have chosen your box, all you have to do is sit back and relax. Food4life swears by their policy of delivering your box within 2 – 4 hours of placing the order, Every week or Every 2 weeks, as per your choice.

The orders can be easily Changed, Frozen, or Cancelled online; making the process even more simple for each one signed up on their website.

So, what are you waiting for? Visit and begin a new resolution of Eating Right and Living Healthy!

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