Nasser Zuhour is a Food Connoisseur and Founder of Zuhour Group, UAE born 1978 The culinary entrepreneur has turned his childhood passion for food and travel into successful business ventures, and today, the Zuhour Group boasts of popular food brands including Mezza House (Levant Food), Zaroob (Levant Street Food), Sofraji catering, Wizz Burger Truck and Sababa Tent – each brand winning recognition for its innovation and salient offering.
ZAROOB, literally translates to “small alley”. It is a concept inspired by the traditional street food vendors found around the Levant region. ZAROOB captures the best and most authentic aspects of wholesome, simple cooking and brings, in its adaptation, the history of Arab street food to a modern audience. The live cooking stations, juice bar, open kitchens and diversity of decoration from the Arab world make it lively and enjoyable for diners. ZAROOB highly emphasizes on sounds and scents representing the traditional street feel of the Levant . An outside terrace provides the perfect dining space during the cooler seasons with a setting reflecting the interior and the concept.
ZAROOB was initially developed as a franchise concept through our approach to the brand’s image It provides a combination of quality food at value pricing with funky packaging and engaging atmosphere Our concept is the answer to an increasing demand for fast-casual dining concepts to cater for shopping centers visitors Our main priority is to establish one outlet I a crowded mall, preferably in one of prominent shopping centers in Dubai Our effort will later be the development of Zaroob locally and abroad through franchise and owned outlets Zaroob flagship outlet is open on Sheikh Zayed street, Dubai, UAE It can accommodate up to XX guests over 24 hours OUR MISSION: Spread the Levantine culture and its heritage through education and visual communication wherever we set foot. Ensure a family-like atmosphere through promoting love, friendliness, and happiness. Serve good quality of food and beverages at accessible prices to the well-traveled young and trendy individuals. Ensure consistency and develop loyal br
OUR VISION: TO BE THE MOST SUCCESSFUL AND SOUGHT AFTER ARAB FAST-CASUAL GLOBAL FRANCHISE